Shahar Tzafrir joined Magma in 2013, and brings the firm over two decades of entrepreneurial and executive operational know-how. Mr. Tzafrir is a 3x Start-up veteran (his three Start-ups were acquired by VMware (NASDAQ: VMW); CA Technologies (NASDAQ: CA); and Cordys respectively).
Prior to Magma, Shahar served as the Executive Vice President of Sales and Field Operations at Digital Fuel Technologies (2006-2011) in London, where he built and launched Digital Fuel's successful business trajectory, including direct sales, inside-sales, and partner & channel sales. There, Shahar also established the company's SaaS and cloud sales model. Prior to his tenure in London, Shahar was the General Manager and Vice President of R&D at Digital Fuel Technologies' Israel branch (2005-2006), where he oversaw a turnaround in the company's product group. From 2000-2005, Shahar served as Vice President of R&D and Services at Oblicore, where he oversaw the company's product definition and execution from its first stages of inception. Before Oblicore, Shahar founded the Start-up Federation Inc. (1997-2000). Shahar began his career in the ICT field during his service in the Israeli Defense Forces Mamram computer software unit (1991-1997). In Mamram, Shahar was the recipient of 4 outstanding performance awards, including the Signal and Communication Corps annual decoration. In his spare time Shahar enjoys nature photography and chess.