Phrasetech’s platform provides online retailers and travel websites the ability to create, manage and optimize text-based content at scale.  Using our proprietary technology, we easily and automatically generate tens of thousands of item description for each product page, then use machine learning capabilities and real-time analytics to optimize the different text versions. When we determine the top-performing messages, we surface those on page, driving up inbound traffic, increasing user engagement and ensuring the absolute best conversion rates possible.