The Magisto Team has arrived in Las Vegas for CES and, in addition to spreading the word about our iOS, Android and Web apps, we’re also here unveiling a new technology that we’ve been working on! It’s called CamCrew and it’s designed to make shooting great video and photos effortless.

Harry McCracken describes the feature, which is scheduled to launch in the second quarter of this year on devices using Qualcomm’s Snapdragon 800 processor, in a piece on TIME’s Technologizer:

“CamCrew… is ‘a camera crew in your pocket,’ says Magisto co-founder Oren Boiman. It’s designed to help you shoot better video, so that the movies Magisto edits together later can be better. It recognizes the protagonists of your clips (either automatically or with your help), advises you if your camerawork is too jittery or the lighting is murky, and may suggest that you move your phone to adjust the composition. It can also decide to grab some video when you’re taking still images, or to save still images when you’re capturing video. And it does everything on the fly while you’re using the camera.”